I helped concept, shape, and write the creative for the newly reimagined Customer Experience Center (CXC) at Workday’s headquarters. From choosing the right activations and experience components to crafting the storytelling throughout, I worked closely with cross-functional teams to bring the space to life. The result is a dynamic, immersive environment that showcases Workday’s value in a way that feels personal, thoughtful, and future-facing—and now serves as the blueprint for CXCs around the world.
Following Workday’s very first Super Bowl ad, we launched a year-long campaign (which included this landing page) highlighting the rock stars of the corporate world. With the help of some star-studded talent, we showed how cloud ERP can take your exec team from great to badass.
Here’s to the rock stars of business.
Partnering with 11:24 Design, I provided tagline copy for the promotional posters of upcoming films.
Featuring:
The Little Things (2021)
Aftershock (2022)
Agency: 11:24 Design
Copywriter: William Terrell
Ready. Set. Rise!
Workday Rising is the company’s flagship annual conference, bringing together customers, partners, and thought leaders from around the world. I served as the lead writer for the expo in both 2024 (Las Vegas) and 2025 (San Francisco), with each year drawing over 30,000 attendees—making them the largest events to date.
The Memorial Foundation celebrated its 10th anniversary in 2021, and wanted to update their website to commemorate the occasion.
This foundation is known for building the Martin Luther King, Jr. Memorial, located on the National Mall in Washington, DC. The memorial honors Martin Luther King, Jr.'s legacy and the struggle for freedom, equality, and justice.
2022 American Advertising Silver Award
Client: The Memorial Foundation
Copywriter: William Terrell
2020 came with its fair share of challenges. So, when we were tasked with revamping YouTube's Year In Review campaign, we made it our mission to unearth the year’s silver lining and uplift 6M content creators worldwide. We needed to celebrate their channel engagement with a highly personalized–yet globally scalable–message. Introducing #MyYearInReview.
The email had a whopping 42% open rate and #MyYearInReview has been mentioned in over 2.7 million videos as of April 2021.
Client: YouTube
Copywriter: William Terrell
Workday DevCon brings developers and IT leaders together for the love of Workday technology. This conference is all about sharing tips with peers and helping attendees walk away ready to add more value to their respective organizations.
And with over 600 attendees, this was the biggest event yet. Through web, onsite copy, merch, opening videos, and an overarching theme, we were able to bring this conference to life. This is how we connected, learned, and built together.
We turned copper into gold.
Metromile was built on the idea that quality car insurance should only cost customers a few pennies-per-mile.
Who better to lead this campaign than the 16th president himself?
Client: Metromile
Creative Direction: Colin Mcrae
Art Direction: Max Stein & Adelya Tumasyeva
Copywriter: William Terrell
Authenticate is a really useful service that showcases the diversity of luxury items available on Mercari.
It launched Jan 2019 with a big marketing splash but had little to no marketing support since—until we came along…
Client: Mercari
Copywriter: William Terrell
